Saturday, 25 August 2012

Reynolds gallery

I've just stumbled across this fascinating gallery of images on the Reynolds website.  Some lovely stuff there.
I find historic advertising fascinating.  It's really interesting to track how ideas and sensibilities change over time.
Advertising is an unusual medium which seems to date far quicker than others - like film or art.
Maybe it's because it is usually based in the here and now.  At a base level it says: this is a great product now - go and buy it - go on - now - to the shops with you!
Of course, trading on a history is something different entirely. It's all about reassurance, proven quality and expertise.

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