Broadening the appeal

Back in March 2011, the outspoken president of the Association International des Groupes Cyclistes Professionels (AIGCP) and Garmin Sharp general manager Jonathan Vaughters threw a gauntlet down to cycling claiming that the sport should be as big as Premiership football or Formula 1.
To achieve this, he argued that a ten point plan be implemented which would launch the sport into the global stratosphere.
Leaving aside any power grab which he may be manoeuvring the pro teams to make against the UCI, Vaughters' plan - such as it was - had, in my view, a coherence and energy that would broaden the appeal of the sport; particularly as a TV event.
Don't get me wrong, I'd be happy watching an entire day's racing from signing on to the broom wagon making it home, but not everyone is the same.
But why does this matter now?

Looking good: AG2R in 2009

Well, the 5th idea of Vaughters' ten point plan was to introduce more team time trials.  Although he doesn't really expand on the idea, you can understand that the team time trial is a photogenic and dramatic looking event and ideal for TV.
And so it will be later today when the teams line up in Pamplona for the start of the Vuelta. 
In the last couple of years the Vuelta and Giro have started with team time trials but the Tour de France hasn't. It should be interesting to see how it goes and the response from the media the race receives in the UK.
With Froome leading the Sky team and Bertie back in the saddle, it should provide a fascinating glimpse into next year's Tour de France.