So, here we are. Following the disappointment of the men's road race when plan A didn't work and, in homage to George Osbourne there was no plan B, Britain's (Team GB) cyclists today carry the hopes and expectations of the nation.
Both men's and women's time trials take place today and our riders are expected to figure.
I find watching Olympic cycling unusual for one reason: the kit. You get used to seeing the riders in their pro team kit and it looks odd when they pull on the national garb.
If you ask me Belgium's riders have got the best deal with this classic jersey.
Britain's Stella McCartney abstract job is nice too.
It'll be interesting to see the bikes too. The tight rules on olympic sponsorship mean that manufactures are limited to how many logos they can use on their products. This is a problem for bike makers and might explain the hideous paint job on Vino's Specialized which he rode to victory in the road race. There's a review of it over on bike radar.
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