How to build bike wheels

Wheel building has always been a mystery to me. In fact, one of the most dangerous sights for any bike wheel is me with a spoke key in my hand.
However, I've recently become obsessed with the art of building wheels to the extent where I think i'm going to buy myself a jig, some lovely Hope hubs, Mavic rims and some spokes; put the kettle on and see what happens.

There's something quite cathartic about building and truing wheels - at least watching other people do it - something calming about the fact that putting the spokes in is called lacing and making it straight is called truing - it's just nice!

Of course, there is only one place to start with this challenge - youtube. The series of films from this chap from the US of A is really good and makes it look dead easy.

There are loads of others out there too, so spoke key in hand, I'm going to give it a whirl. It can't be that difficult can it?