Why would anybody cheat @strava ?

Couple of things have caught my eye relating to Strava recently. First off is this amazing image spotted on the cadenced tumblr blog and taken from the London Cycling Campaign page. It shows all the strava recordings over the 20 and 21 June including a load of people doing the Dunwich Dynamo night ride. On the animated version - see links - you can see the recorded activity pulse as people get up and go on their bikes. You can also spot some hardy souls doing a night ride in Shropshire somewhere - nice.

Strava: painting the country blue

But away from the beauty, there's been a lot said recently about cheating on strava. Yes, boosting your own recorded times via a website called digital EPO. Yes, digital EPO.
The idea is that you upload your route and then tweak the speed upwards until you're happy or travelling at the speed of sound - whichever happens first.
I sometimes lose my faith in humanity - most often when you see 'one life-live it' stickers in Land Rovers - and this is one of those times also. I mean, what is the point? What? Who in their right mind would bother cheating on Strava? OK, maybe for a laugh or to annoy somebody, like once, but jeez, please tell me that it aint common practice to Armstrong strava.
You can read a guide of how to spot tampered strava results here if you like.
I'm going to oil my chain.
Ride safe