I find historic advertising fascinating. It's really interesting to track how ideas and sensibilities change over time.
Advertising is an unusual medium which seems to date far quicker than others - like film or art.
Maybe it's because it is usually based in the here and now. At a base level it says: this is a great product now - go and buy it - go on - now - to the shops with you!
Of course, trading on a history is something different entirely. It's all about reassurance, proven quality and expertise.
No comments:
Post a Comment